Eturnity for Lead Generation

Generate your own Quality Leads

An interactive solar calculator PV prospects can use for a quick project estimate. Use it on your website, in your advertisements, or as your team’s instant sales tool.

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Stop Purchasing Leads

No more aggressive competition because you've bough the same leads as your competitors.

Capture Leads 24/7

Your website automatically turns visitors into new leads, day and night.

Focus on Real Buyers

Automatically give visitors everything they need to decide if solar is for them, so you are left with the serious buyers.

The Platform

How the calculator works

As a fully white-labeled tool, you can make the solar calculator look authentically yours by including your logo, colours, font and pictures.

Include your own texts, questions and added steps. Control exactly what information you receive to save time on follow up questions.

Add in cost estimates and profit margins to make it as closely aligned with your offers as possible.

The calculator can be easily embedded on your website using a standard iFrame, or alternatively live as a standalone tool.

It is simple enough for use by the customer themselves, or could offer a quick estimation tool for your sales team. Solar installers have further success promoting it on building sites, business cards, social media, and more.

Visitors use the tool to fill out their own address, draw their roof on, make selections on their roof layout, inclination, orientation, and provide you with further details around their current power setup. In this, they’re supported by estimates and visuals to make it as easy to use the calculator as possible.

After filling out their data, your prospect clicks submit and adds their contact details. They are then provided with an interactive overview, along with a PDF sent straight to their inbox showing what their home and electricity use could look like with a solar system.

It includes what a typical day of generation and consumption looks like, the impact of a potential battery, their long-term return on investment and more.

78% of customers buy from the company that responds first. Your solar calculator instantly gives them information to review, helping you stand out without spending time rushing quotes for window shoppers.

If you only use our Solar Calculator, at this stage you will receive an email with your new lead. You can evaluate and qualify them, making sure they’re the right customer for you. Then, reach out with all the information you need to get the conversation moving.

If you also use our Expert PV planning software, they go straight into your team’s system, where you can continue them through your usual planning process. This includes full PV design, easy sales offer building (based on live pricing connections with Eturnity partners), technical plans and project management.

Backed up by industry research

Interactive tools on websites such as solar calculators, increase engagement by up to 50%.*

*Solar Industry Report 2025 by WifiTalents

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How Installers use their Eturnity calculator

51% of solar leads come in after hours.* The calculator captures and qualifies leads while you are not working, giving prospects an instant estimate so you come back to qualified leads that are ready to talk. Many installers also use it across their marketing and sales touchpoints to drive even more demand.

* Eturnity data analysis, June 2025

On Websites

Your homepage is your business card. With the Eturnity solar calculator, you ensure the first impression is professional and convincing. Show your customers exactly what you can offer them in minutes.

On WhatsApp

Refer a friend. The solar calculator can easily be forwarded to friends and family via WhatsApp. The interested party can then use the tool on their phone to get instant insights and give you a new lead. Many installers run successful referral programs that provide a reward upon signing a contact.

On Work Sites

Appeal to curious neighbours by offering them an easy way to see what you can do for them. Add it to a sign, your company car, flyers, or provide a link to the customer to share with their interested friends and family directly.

PV Installers mount PV panels while a sign advertises their services.

On Social Media

70% of solar companies find that social media directly influences their sales. By offering an instant, easy tool that lets your customers try out their home for themselves, you can run effective campaigns on any platform.

In stores

Place tablet stations in your local community. Our installers have had success showcasing what they can do in malls, homeware- and grocery stores, allowing people to trial their home on location.

In Email Signatures

Create a banner that links to your solar calculator for your entire team. A call to action like "Calculate your solar system now" draws attention to your solar offer. It allows for cross-selling during general customer interactions on other topics.

In Newsletters

Direct newsletter subscribers to the solar calculator and encourage them to complete the calculator.

Flyers

Let neighbours know you're in their area. Recommendations build trust and a flyer informs them who their neighbour hired for their PV system.

Business cards

The classic way!

Local advertisements

Local ads like at the petrol station are guaranteed to be noticed by potential customers in your area. A QR code allows for immediate access to your solar calculator on the phone.

The flexibility and efficiency of Eturnity’s products significantly increased overall efficiency, especially in transforming installer quotes into tailored customer offers and conducting independent site consultations. With the solar calculator, customers can now perform a detailed pre‑check and receive a clear initial cost estimate, resulting in higher customer satisfaction.

Josefine Goldammer

Stadtwerke Frankfurt (Oder)

What stands out most about Eturnity is the speed of calculation and system design. With just a few clicks, comprehensive data is available and ready to be presented to customers, an excellent input‑to‑output ratio.