Data protection

You can find our contact details in the imprint. You are welcome to contact [email protected] for information and deletion requests.

The privacy policy applies to all websites of Eturnity AG. We do not guarantee compliance with the data protection provisions for websites outside Eturnity AG to which there is a link from the Eturnity AG websites. In the following, we would like to give you an overview of where data is collected and how it is handled.

General information on data protection

In the course of our activities, data is collected and stored at various points, through various programs and services. This happens for example if you use the contact form, or Google Analytics stores your IP address to output the behavior on the website to us in aggregate form. We will discuss the various "data collectors" in more detail below.

Collection, purpose, storage and deletion of personal data

Personal data and their collection

Of course, we handle all our data with care, but with regard to the GDPR, personal data is particularly relevant. This includes name, address, telephone number, etc., but also your IP address and possibly even user names. Which means everything, that someone can use to infer you as a person.

Not included, however, is data that points to a company or organization.

When passing on your information on our website, e.g. via the contact form or the comment function etc., please make sure yourself what information you wish to transmit: For example, do not write sensitive data in the comment function or do not share critical data with us via the contact form.

Purpose of data processing

Data processing serves various purposes, which are also discussed in detail below.

Basically, we use the data in the context of customer contact and order fulfillment, the provision of our offer and services online and the improvement of these. Likewise, data is used in the context of our marketing.

Data processing by third parties

As part of our online offering and e.g. for a better user experience, we use various third-party providers to provide content or services on the website, such as videos, fonts, etc.. These third-party providers process your IP address in order to correctly play out the content on our website. The various instances are discussed individually below.

It can also happen that these are located in countries outside Switzerland or even the EU. However, we make sure that the data protection requirements are met.

In some circumstances, these third-party providers also set cookies, or set pixel tags, which they use to process information such as user behavior and other information, and may also link to information from other sources. For detailed information, please refer to the items below. Exceptionally, data may be passed on to third parties if this is necessary to pursue our claims or if there is a legal obligation to do so.

Deletion and revocation

The collected data will either be deleted for a specific purpose or stored until revoked, unless they are subject to a retention obligation. Details about the deletion request and storage can be found at the respective points. If certain information should be deleted, please contact us directly via [email protected]

What are cookies in general?

Cookies may be set on this website. Cookies are small text files that are permanently or temporarily stored in your computer when you visit this website. The purpose of the cookies is in particular the analysis of the use of this website for statistical evaluation as well as for continuous improvements. But it also includes optimizing the user experience (for example, saving the shopping cart in the store).

In your browser, you can disable cookies in full or in part at any time in the settings. If cookies are deactivated, you may no longer be able to use all the functions of this website. For more information on the individual cookies, please refer to the respective paragraphs.

Contact Eturnity AG

Our website offers you various possibilities to contact us, such as forms or even the comment function.

The information you provide will be stored and used to process your request and for further customer relations. The data will also be stored for internal purposes (e.g. evaluation, tracking and documentation) and any further contact (for further customer support, follow-up, obtain evaluation, etc.). For internal purposes, this data is therefore stored even after a termination of the cooperation until explicitly revoked. We also take the liberty of storing notes on explicitly unwanted contact in order to prevent this.

Please do not share information that you do not want us or others (especially with the public comment function!) to receive. Therefore, do not send us sensitive data, such as credit card information, by email or contact form, but by telephone.

If you do not wish to use the form or email, you can reach us by phone at +41 81 511 64 64.

For deletion or change requests, please contact [email protected] Your data is stored in various places (e.g. email program, website, backup, CRM program) and stored securely on our own server (two locations in Switzerland) or that of our hoster Novatrend.

We cooperate with third parties who forward us data of persons who have requested online offers via corresponding forms (so-called leads). The information and provisions of this privacy policy also apply to these leads. These leads are passed on to third parties against payment for the purpose of sending the data owner the desired offer. Upon request, we will inform you to whom we have disclosed the data, but we do not assume any liability for the processing of the data by these third parties.

Contact form and email

All information that you send us via the contact form or by email will be processed as described above. The data sent includes that which you submit in the mandatory and voluntary fields, as well as in the message field. In addition, your IP address may be stored.

Comment function

With the comment functions, we enable you on the one hand to contact us, and on the other hand, above all, to discuss and comment on individual blog posts.

To make the user experience more positive, we ask for a username that also allows for recognition during longer discussions. We do without an avatar picture.

In addition, we ask for the email address, on the one hand to reduce fake requests and on the other hand to have a contact option, for example. in the event of a potential customer contact or if we need to identify the person behind it for legal reasons. In addition, the IP address is stored.

Information provided in the comment field will be stored and, if necessary, published on the website. Make sure that you do not publish any sensitive data about yourself. You are also welcome to use a fictitious username.

Your comments are stored on our website and backed up. As an important part of the content, comments are stored/published indefinitely. or deletion or modification requests, please contact[email protected].

If we recognize the need to contact you in a comment (potential customer, other request or questions/support/service), the information will be processed as described in the section "Contact".

Video integration with Vimeo

We use the service of Vimeo Inc, LLC, 555 West 18th Street, New York, New York 10011, USA, to integrate videos into our website. In doing so, a connection to the servers of Vimeo is established and certain data, such as the IP address, is sent to Vimeo and processed.

For more information about Vimeo and how they handle your data, please visit:

Google Services & Privacy

This website uses various services of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Below is an overview of the most important pages concerning the privacy of Google products:

Please also check the privacy settings of your own Google account - here you have the option to instruct Google exactly what data it is allowed to collect once you are logged in with your Google account.

Google Analytics

What data does Google Analytics record and how?

This website uses Google Analytics. Google Analytics uses cookies. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above (Google Analytics Terms).

Any personal data will be deleted or anonymized after 14 months. Under the following link you will find various information on data protection at Google.

IP masking / anonymization

As the website operator, we have also arranged for your IP to be anonymized. Thanks to IP masking, your IP address is modified in such a way that no conclusion can be drawn about your person. This can also record all other data such as location, etc. that they can not be associated with you as a person without IP address.

We use the aggregated, anonymized data from Google Analytics, for example to improve website performance or evaluate our marketing activities.

How to prevent tracking by Google: Browser Addon

If you do not want to be tracked via Google Analytics on this or any other website, you can download an addon for various browsers at For more information on how to use this addon, visit

Google AdWords, AdSense and Remarketing

Google Ads

As part of our marketing activities, we use Google AdWords to display ads to Internet visitors at various locations on the Web and in various formats. In principle, we do not process any personal data in this context. For details, please refer to the information on advertising with Google at:

However, cookies are set for various functions on our site or on third-party sites and are used to better display advertising materials (see below).


This website uses the remarketing function of Google. This function is used to present interest-based and thus more efficient advertisements to visitors of the website within the Google advertising network. When visiting our website, the website visitor's browser stores cookies (see above for definition), which make it possible to recognize the visitor when they visit websites that belong to Google's advertising network. On these pages, the visitor can then be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's remarketing function.

These cookies can also be set by third-party providers such as Doubleclick and the like.

Google stores various information, such as the browser or the pages visited, as well as the IP address - anonymized on our site. According to Google, the information collected by Google may be combined with other information from other sources. In principle, however, the data is used anonymously unless explicit consent has been obtained from Google. At and you can find more information on this, as well as instructions on how to disable the display of such interest-based advertising.

Marketing automation with Mautic

We use Mautic on this website, an open source marketing automation tool. It is an analysis and tracking software for the allocation and storage of usage data (including browser used, last page visited, length of stay). The software uses this information to individualize our marketing efforts and better target each user's interests. The software also helps us to better evaluate the success of individual marketing measures. For this we have signed an "AV contract" with our hoster for the marketing tool Mautic.

Mautic is hosted on the same server as our website in Germany The data will not be passed on to third parties. We collect and process data with Mautic only to the extent necessary to achieve our business objectives with you.

The way Mautic works is expressed through:
a) Email marketing and campaigns: With so-called e-mail marketing, personalized e-mails are sent to you. These are partly based on usage behavior on the website, when reading our e-mails and when interacting with the links contained therein. Furthermore, we also send e-mails as part of campaigns. Allocation to campaigns is done through segmentation and tagging.

b) Personalized web links: In order to recognize whether, for example, a user calls up a link from an e-mail, Mautic adds a unique identifier to these links, which has previously been assigned to an individual user profile.

c) IP address: The IP address currently used by website visitors is transmitted to us each time they visit our website. Mautic uses these to recognize users of the website.

d) Reports: Reports evaluate performance data on the collected data and display it in aggregated form.

The data collected in the process are:

  • the activity on our website
  • Number of page views and dwell time of the website visitor
  • the click path of the respective visitor
  • Downloads of files provided through the website
  • Landing page visits
  • Email opens from newsletters and campaigns

In the context of a registration on the website, the provider collects through the use of Mautic:

  • Contact information (such as name, postal or e-mail address, phone number)
  • Business contact information (such as your job title, the name of a business, business email address, telephone or fax number).
  • The IP address of the terminal from which the use of the website takes place (a sequence of digits that identifies your current computer connection on the Internet).

The released data is clearly visible to the user by filling in a form. The data required to submit the form is marked.

Mautic is only used if you have expressly given your consent to the use of so-called "first-party cookies" when using our website for the first time. You may revoke this consent at any time by contacting the person we have named above. In this case, all tracking data collected by means of Mautic will be deleted immediately.

Google Maps

This website uses the Google Maps product from Google Inc. to show you maps of locations and provide you with a quick link to Google Maps, e.g. for further route planning (improvement of the user experience).

Google Maps collects and processes, for example, the IP address or location information. By using this website, you consent to the collection, processing and use of automatically collected data by Google Inc., its representatives and third parties.

The terms of use of Google Maps can be found at or the terms of use of Google itself. In your browser or mobile device setting, you can set various privacy settings, for example. also for location determination, set.

Google Fonts

The website uses Google Fonts. In order to be able to embed the fonts used, a connection is established with the Google server when the website is called up, which returns the correct font.

The connection allows Google to retrieve and process certain data. For information, please refer to the following pages:


We embed videos from YouTube. Information about which data this service processes can be found at:

We make sure to embed the videos with the enhanced privacy feature.

Social media and data protection

In today's world, social media channels like Facebook, Twitter, Instagram & Co. are important in areas like marketing & analytics, customer acquisition, customer care and service. We, too, therefore rely on the offerings of various social networks.

For each interaction (see below for details) with the social channels, the data protection provisions of the respective operators must be applied; the most important ones are listed below:

There you will also find information on privacy settings for the respective accounts. Some social media networks record various information as long as you are logged in as a user, for example. which web pages are called up. For details, please refer to the individual privacy policy and terms of use of the respective social network. If you want to prevent this, please check your privacy settings of the respective operators. You can also log out from the network and delete their cookies.

Social media on our websites

On our websites you will find various places where you can interact with the social media channels and, for example. Be able to share content.

If you use the share functions and in particular if you are logged in with your account of the respective social channel, various information is sent to the operator of the channel or tapped by them and linked to your user account. The third-party providers may also set cookies. Please refer to the respective data protection provisions and settings (see above). Please take into account that the social networks bspw. Track your browse behavior as long as you are logged in.

Communication on social media channels

In the context of marketing measures, customer loyalty and customer service, there is also communication and, where applicable, data exchange on various social networks, such as e.g., "social networks", "social networks", "social networks" and "social networks". on our Facebook page, will take place.

The data protection provisions of the respective channels also apply here (see above for details). In the interest of your privacy, we ask you not to send us any sensitive data within these channels (e.g. as a comment), as we have no influence on how the individual networks handle this data. We will be happy to contact you directly by email or phone instead.

If you provide us with information about you and your request (e.g. name, contact details, etc.) within the social networks, which is relevant for us and our business activities (e.g. for contacting and initiating a customer relationship, support requests, etc.), we process this as described in the section "Contacting".

If you use the share functions and in particular if you are logged in with your account of the respective social channel, various information is sent to the operator of the channel or tapped by them and linked to your user account. The third-party providers may also set cookies. Please refer to the respective data protection provisions and settings (see above). Please take into account that the social networks bspw. Track your browse behavior as long as you are logged in.

Facebook Pixel, Custom Audiences and Facebook Conversion

The controller uses the so-called "Facebook pixel" of the social network Facebook on this website/app for the purpose of analysis, optimization and economic operation of the online offer.

The operator of this service is Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(

With the help of the Facebook pixel, it is possible for Facebook to determine the visitors of the online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, the Facebook pixel is used to display the Facebook ads placed by the responsible party only to those Facebook users who have also shown an interest in this online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that the responsible party transmits to Facebook (so-called "Custom Audiences"). The Facebook pixel is also used to ensure that the Facebook ads of the responsible party correspond to the potential interest of the users and do not have a harassing effect. Furthermore, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes by tracking whether users were redirected to Eturnity AG's website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data use policy. Accordingly, general guidance on the display of Facebook Ads, can be found in Facebook's Data Use Policy: Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section:

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising: The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may further object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page( and additionally the U.S. website( or the European website(

LinkedIn Conversion Tracking and Insight Tags

Our website uses the analysis and conversion tracking options of the platform LinkedIn Inc. (2029 Stierlin Ct, Mountain View, CA 94043, USA). This gives us the opportunity to show you more relevant advertising and information based on your interests.

In addition, we receive anonymous and aggregated reports from LinkedIn about viewing activity and information about the use of our website. LinkedIn uses a Javascript code (Insight tag) for this, which places a cookie on your system or uses a pixel. The LinkedIn Insight tag collects the following data about the use of our website: URL, referrer URL, IP address, device and browser properties, timestamp, page views.

If you do not want your user behavior to be analyzable in connection with LinkedIn ads, you can set an opt-out cookie at the following link:

Alternatively, you can prevent the evaluation of your user behavior by making the appropriate cookie setting in your browser.

For more information about LinkedIn's privacy practices, please visit the following link:

The use of the LinkedIn plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in ensuring the greatest possible visibility in social media.

Newsletter data

To send the newsletter, the responsible person needs an e-mail address. Verification of the specified e-mail address in the double opt-in process is necessary and signifies consent to receive the newsletter. Supplementary data is not collected or is voluntary. The data is used exclusively for sending the newsletter.

The data provided during newsletter registration will be processed exclusively on the basis of your consent (Art. 6 para. 1 p. 1 lit. a DSGVO). A revocation of your already given consent is possible at any time. For the revocation, an informal message by e-mail or you unsubscribe via the "unsubscribe" link in the newsletter is sufficient. The legality of the data processing operations already carried out remains unaffected by the revocation.

Data entered to set up the subscription will be deleted in case of unsubscription. If this data has been transmitted for other purposes and elsewhere, it will remain stored.

This website uses SendinBlue / Newsletter2Go for sending newsletters. The provider is SendinBlue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany. SendinBlue is a service that can be used to organize and analyze newsletter distribution. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on SendinBlue's servers.

Our newsletters sent with SendinBlue / Newsletter2Go allow us to analyze the behavior of newsletter recipients. Here, among other things, it can be analyzed how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. All links in the e-mail are so-called tracking links, which can be used to count your clicks.

If you do not want SendinBlue to analyze your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also revoke your consent at any time with effect for the future by sending an e-mail to the address given in our imprint.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of SendinBlue after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g. e-mail addresses for our customer management) remains unaffected by this.

For more details, please see SendinBlue's privacy policy at: